Illustration / Typography
Photoshop / Illustrator / InDesign / XD
The objective for this work was to create a cohesive advertising campaign for the Winnipeg Jazz Festival that works across a multitude of platforms. The design borrows from historical art movements with a modern and clean approach to it. The design takes something old and makes it new and relevant. It is playful and welcoming. Some of the challenges were keeping the theme graphics consistent throughout all forms that would be used well making sure that the designs were interesting. The pieces work as whole and as individuals.